Due to the expiration of the cooperation period stipulated in the brand perception endorsement contract between Shandong Haoyu Rubber Co., Ltd. and Mr. Niu Qun, Shandong Haoyu Rubber Co., Ltd. has no right to continue to use advertisements with the image of Mr. Niu Qun. All agents and distributors are requested to immediately cancel all Print advertisements and video advertisements with the image of Mr. Niu Qun. If any merchant refuses to revoke the advertisement, resulting in infringement of the legitimate rights and interests such as the portrait rights of the cattle, the infringing merchant shall bear all legal responsibilities.
Brand is an identification mark, a spiritual symbol, a value concept, and the core embodiment of excellent product quality. Urban marketing scientist Lan Xiaohua said in the brand strategy theory that he has economic value and can have a profound impact. It is an intangible asset. For enterprises, it is extremely important to build a good brand.
Since the establishment of Benniu Tire, in just six years of market game and accumulation, the quality has been recognized by customers, the brand has been recognized by users in the market, leading the market with the high quality of national brands, winning the market with differentiated strategies, and actively leading the tire industry. The Benniu brand founded by Mr. Zhu is a passion, a kind of wisdom and belief, and has extraordinary brand leadership.
Ingenuity and strength, culture and soul. Six years of grinding are unusual, and we have walked out of a wide world. Corporate culture makes us focus and provides inexhaustible positive energy. Corporate culture brings us together and gives our Haoyu children a strong sense of identity and belonging. This is
It is the energy brought by Mr. Zhu’s idea of building a platform and creating a brand to achieve a group of children. This is the incomparably profound Haoyu culture. The culture of ingenuity is a “four-hearted culture” that includes integrity, integrity, meticulousness and ambition. “Book of Rites. University” has the saying “righteousness, self-cultivation, family unity, governing the country, and leveling the world”. Righteousness comes first. The boss has righteousness, and the team has righteousness, and the enterprise will have the inner righteous energy to release. The bigger the cause you do, the more resources you will have. Walk in the right way, only be good and accumulate virtue, and abide by professional ethics and industry self-discipline. This is Haoyu’s cultural concept of having a righteous heart, walking the right path, and gathering a righteous soul. Dare to take responsibility, dare to be rigorous, do not violate the law, and do not deceive is sincerity. Mencius said, “Those who are sincere are the way of heaven, those who are sincere are the way of man.” “The country has no integrity and no prosperity, and the family has no integrity and no honor.” Integrity makes our enterprise durable for a long time. Careful, professional focus on the pursuit of perfection, and dedicated to moving forward. To be a domestic product boutique, to create a national brand. The Benniu brand carefully created by the enterprise is just like that. It carries the power of the transformation and upgrading of China’s tire industry, the power of the rise of Chinese national brands, and the power of the practice of Chinese entrepreneurial spirit. Not conforming to the old ways, daring to innovate, daring to break through, and creating characteristics is ambition. Zhang Jindong, president of Suning.com, once said: “To be an enterprise, you must have ambition.” Without ambition, there is no enterprise’s professionalism. With ambition, an enterprise can persist in difficulties and develop in prosperity. Only then will it have new motivation and goals, optimize and organize resources, and create a new platform. Only in this way will it have strong vitality, be supported by customers, and usher in Haoyu’s new brilliance.
Benniu Tire, Chinese power. Haoyu will definitely adhere to the corporate culture and become a leader in the tire industry!
The 21st century is an era of rapid economic development. The development of the economy and the advancement of science and technology make the management concept of enterprises present a “cultural trend”. Many enterprises continue to use’cultural weapons’ to combat increasingly powerful competitors. The development of enterprises comes from the support of brands, and the development of brands comes from the reshaping and dissemination of corporate culture. As a spiritual force, corporate culture closely links the fate of enterprises and employees. He coalesces, restrains, guides, and inspires employees to work together to create the brilliance of the enterprise.
In May 2009, Shandong Haoyu Rubber Co., Ltd. was formally established. With sophisticated equipment, strong technical research and development capabilities, perfect market system, professional technical team, and “Benniu” as the brand perception, it quickly occupied the market and won unanimous praise from customers. Looking back on the market game and accumulation of Haoyu Group in just six years, it is Haoyu’s cultural soul that supports him to this day. “Ingenuity and concentration, culture gathers soul” is the cultural concept that Haoyu people have always adhered to.
On July 7, 2016, I was fortunate enough to enter Haoyu Company, and it was to become a member of this big team. What infected me about Haoyu Group was not his achievements in a short period of time, nor his technology, resources and organizational structure, but the “four-hearted culture” in the ingenuity culture he adhered to – integrity, sincerity, meticulousness, and ambition.
Righteous heart – walk in the right way, only accumulate virtue, and abide by professional ethics and industry self-discipline. “Book of Rites University” once recorded that “those who want to understand morality in the world in ancient times, first govern their country; those who want to govern their country, first align their family; those who want to align their family, first cultivate their body; those who want to cultivate their body, first correct their mind”. Meaning: the mind is right and then the body is cultivated, and then the family is complete, the family is complete and then the country is governed, and the country is governed and then the world is peaceful. This is true of governing a country, and even more so of governing an enterprise. Only when an enterprise returns to the right, adheres to its original heart, and operates with integrity, can it win praise.
Sincere – Dare to take responsibility, dare to be rigorous, do not violate the law, and do not deceive. Honesty is the foundation of life, and trust is the foundation of business. Integrity is the basic requirement of sincerity, and it is the foundation for an enterprise to stand on the market. If an enterprise loses its sincerity, it loses its integrity, just like a tree that loses its roots and is destined to fail for a long time. Haoyu Group pays attention to sincerity, emphasizes integrity, and always puts the interests of customers first. His bright and upright business philosophy keeps him moving forward.
Careful – professional focus, pursuit of perfection, and dedication to move forward. Professional quality and dedicated spirit are always a good medicine for an enterprise to be at the forefront of development. Haoyu Group has carefully prepared everywhere in the journey of development. Carefully formed development team; carefully selected management talents; carefully purchased sophisticated equipment, etc. have all added a strong touch to Haoyu Group, radicalizing Haoyu Group to develop higher, faster and stronger.
Ambition – do not follow the old ways, dare to innovate, dare to break through, and create color. In the fierce market competition, enterprises are faced with many random changes in environmental conditions. Due to the change of conditions, enterprises will face new challenges and opportunities, and their competitive position will also be greatly threatened. At this time, if the enterprise lacks strategic innovation decisions, the enterprise will be in a passive situation in the market competition, which will make the enterprise lose the driving force for survival and development, and weaken the sense of mission of employees and the cohesion of the enterprise. Therefore, it is particularly important to dare to innovate and seize opportunities. In the development of Haoyu Group in recent years, it has given full play to its good internal operation organization, accurately grasped the direction of innovation, developed the “Benniu” brand, and the development concept of Wujianzhenniu has also been recognized by customers. In 2015, Haoyu Group seized the business trend and established China’s No. 1 tire e-commerce platform and China’s largest tire online service, Tire King. With his keen observation and discovery ability, he seized opportunities in a timely manner, met challenges, and walked at the forefront of market development. Benniu Tire is even more renowned in the market.
“Human beings are great because of their dreams, and enterprises prosper because of culture”. Corporate culture is the source of a company’s development. Only by being good at using culture to activate productivity and use culture to improve management and execution can an enterprise gain a firm foothold in this battlefield full of competition and elimination. We jointly look forward to Haoyu Group’s future development showing more cultural characteristics, leading higher cultural trends, and creating more brilliant performance.
Stop! Stop! Stop! 315/80 No Why do the mouth bubbles of the tire come out frequently, and what are the remedies for molding! How is the viscosity of the parts working in progress in area A? What is the abnormality of the temperature and speed control in the production process! What is the fluctuation of the internal rubber compound? Today, we must come up with a plan to find out the root cause, what to pay attention to in reproduction of such specifications, and guide production employees how to self-check and self-correct! This is an ordinary one-day technical meeting, which is vigorous and resolute, and there is a little flaw in quality. Women who can’t let go. Vice President of Technology Wang Fengli!
I have known Mr. Wang for five or six years. When she was in her early thirties, she led a group of young people who had just entered the factory, worked hard, taught tire knowledge little by little, talked about life experience like a confidant sister, and instilled process control to determine quality. Quality depends on the use effect! Every day, I lead the craftsman to squat on the spot to guide the workers in operation, teach over and over, and talk over and over again. Seeing her unyielding face, I think Haoyu has her kind of dedication and dedication, and never give up. Ingenuity, Haoyu will be more brilliant tomorrow! If you have the opportunity to work with her, you will definitely be able to make a difference! God heard my call, last year I really came to the big family of Haoyu! It is really a great pleasure in life to work with Mr. Wang and the young and energetic talents she leads who can stand alone! This also made me further understand her,
In reality, she has never laughed or spoken at the beginning, and has gradually become not angry and powerful! From having a beautiful young woman, she has gradually possessed a charming temperament. This maturity makes people’s eyes shine, and a woman with a unique temperament always makes people feel At ease, people are willing to speak and speak from their hearts. Our technical team and craftsmen can think of doing a good job in work and life! Let you work with peace of mind and worry-free!
She is fiery about her work, resolute and resolute, steady and calm in doing things, reassures leaders, makes subordinates respect, gets along with people, is kind and easy-going but always maintains an appropriate distance. Don’t care about life, chick belly, know how to look at people and things around you tolerantly. No matter what the occasion, he is generous, open-minded, peaceful, neat and capable, revealing a kind of optimism and self-confidence from the inside out. Optimistic and confident people know what they need, move the world, and know the meaning of personal life. Take her second child, I have never seen any woman who can work to give birth to a child, I saw her staggering and holding her belly, and she was still looking for problems when she was formed. The leaders and colleagues advised her not to come, she smiled and said: “If there is a problem, I can’t sit still”! I have never seen a woman come to work just after confinement! During confinement, just in time for the replacement of raw materials, the parts working in progress fluctuated a little, she called every day to inquire and put forward suggestions for solutions. When I learned that the problem was under control and solved, I gave up! She is such a person, extremely responsible for her work, and she is also one of the women I admire the most! What I admire the most is the strict grasp of quality, appearance, and x-rays are not considered quality problems in other factories, but she said that other factories can do it, Haoyu can’t do it “, can’t let a quality tire flow out of the factory”, because sometimes we think it won’t happen. If it really does appear, some things are not done well once, maybe the market won’t give you a second chance to correct it. There is a possibility that a mistake will lose the market “! I remember a tire return tire analysis meeting, Mr. Wang said: “At any time, the way and method of control cannot be at the expense of quality. Quality determines the market, and the market determines the survival of the enterprise, product quality determines the market, and sales staff work hard. The market developed requires stable product quality to consolidate. We must cherish the opportunity given by every customer, and every customer is a window for us to establish a brand!” In the deepest impression, there were several times when Mr. Wang lost his temper: once the vulcanizer was due to insufficient steam pressure in Jinling, she said to the technology, quality inspection, and workshop after the delayed treatment: “It is better to pack less pots, and never sacrifice quality! There is a specification for one molding. Because a specification has just been produced, the worker will not adjust the parameters and pressure to produce. She saw that the process and quality inspector were called to the scene to see that a tire was produced according to the process standard and left! The same is true for the work in progress workshop and the internal refining workshop. If you don’t solve it, you will talk about it every day until the problem is solved! It is precisely because of her persistence and perseverance that Haoyu brand has been accepted and praised by users in the market! It is precisely because of her constant improvement and adjustment for the sake of users that our tires have always led the industry!
Mr. Wang often says a sentence from Chairperson Zhu Yuncheng: “Low prices can only make you remember the price, but not the brand. And good products and good quality return customers remember your brand.” We Haoyu is to build a high-end brand. Haoyu has too many difficulties today. Whenever there is a quality defect, she will say: “The problem knows where it is! How to come up with an emergency plan at the first time, go back and check the root cause and find the source. Find out how the problem came about, and then find solutions and preventive measures! Improve the level of process control and improve the level of operation skills. You have to bend down, stabilize your heart not to be frivolous, not be afraid to refuse to complain, turn pressure into motivation, if you have a sense of responsibility, you will not push you, if you have a sense of responsibility, you will not be able to pass the hurdle, and there will be things that cannot be solved “! The human heart is fleshy. Through learning from her, I have learned from her to think in a different position, and compare our hearts to our hearts. We have no reason to push us, because we understand that” dignity “is not given by others, but is won by our own hard work! If we can all work and production links with a professional attitude, with a high sense of responsibility, due diligence, and do what we should do and what we should do, the sense of mission and achievement will rise!
A few days ago, I read a story and a painting. A group of wolves were trapped in a valley, and the first wolf dug a way out, which may not necessarily be the straightest! But it will make the team walk easily and smoothly, but it will not Tell everyone how tiring and hard the process of reclaiming this road is.
When you see this picture, you are suddenly moved: When you think you are working hard, difficult or even wronged, please look at the one in front of you… When the head wolf is taking risks, pioneering, and enterprising, please follow All complaints, negativity, and suffocation are in the cradle of thought, because the resistance of the head wolf is far greater than that of the followers. Only by leading her with ingenuity can she bring out an ingenious team, and only by integrating the spirit of craftsmanship into product production can she cast permanent brilliance!
Last weekend, I heard a friend in a well-known tire factory in Xishui say that their factory’s current production capacity is less than 50%. I was a little surprised at the time, because the company has been producing at full capacity from beginning to end, removing external factors such as steam and piezoelectricity.
Afterwards, this seemingly ordinary news welled up a lot of feelings in my heart. Because I know that in today’s vicious competition in the industry, Haoyu can come to this step because every “righteous” leader and “loyal” employee has used too much effort and effort in different positions.
I joined Haoyu in June 2012, and I saw the growth and maturity of Haoyu with my own eyes from different angles. I showed a few pictures to my friends more intuitively in the form of picture comparison, just as a glimpse of the leopard.
After reading the comparison pictures above, what do you feel from it?
Haoyu people are like this, starting from scratch step by step, starting from the details, with persevering craftsman spirit, conscientious, walking on thin ice, and carrying out endless rebirth-like changes in different fields of work. Haoyu has changed from simple and rough at first to today’s excellence; from a little-known person at first, to today’s household brand; from Benniu, who was quite vocal at first, to today’s heartfelt praise. The energy and effort paid for this cannot be expressed in words, only the leaders who are in it and regard the cause as life and the employees who are loyal to the enterprise can appreciate it. Haoyu better tomorrow, more needs and more worthy of our pay more!
Just yesterday, a local who came to the factory for construction said to me with envy: “Your Haoyu is very good, the tires are better than anyone else’s, they are wear-resistant, and they don’t press wages. We all know this.” I stood up involuntarily, unable to hide my inner pride, but said to him: “Yes, it will be better in the future!” I didn’t tell him that when I went to the street, I saw me wearing Haoyu’s work clothes or learned that I was working in Haoyu, and different people would say the same thing to me with the same envious eyes and tone.
In this small company, because too much positive energy has gathered, it has attracted much attention. Looking back at the road Haoyu has traveled, it will always make people full of confidence and a sense of achievement. No matter how many bumps and twists and turns there will be in the future, Haoyu will only pursue excellence without hesitation and keep moving forward.