Benniu Tire, Chinese Power
Brand is an identification mark, a spiritual symbol, a value concept, and the core embodiment of excellent product quality. Urban marketing scientist Lan Xiaohua said in the brand strategy theory that he has economic value and can have a profound impact. It is an intangible asset. For enterprises, it is extremely important to build a good brand.
Since the establishment of Benniu Tire, in just six years of market game and accumulation, the quality has been recognized by customers, the brand has been recognized by users in the market, leading the market with the high quality of national brands, winning the market with differentiated strategies, and actively leading the tire industry. The Benniu brand founded by Mr. Zhu is a passion, a kind of wisdom and belief, and has extraordinary brand leadership.
Ingenuity and strength, culture and soul. Six years of grinding are unusual, and we have walked out of a wide world. Corporate culture makes us focus and provides inexhaustible positive energy. Corporate culture brings us together and gives our Haoyu children a strong sense of identity and belonging. This is
It is the energy brought by Mr. Zhu’s idea of building a platform and creating a brand to achieve a group of children. This is the incomparably profound Haoyu culture. The culture of ingenuity is a “four-hearted culture” that includes integrity, integrity, meticulousness and ambition. “Book of Rites. University” has the saying “righteousness, self-cultivation, family unity, governing the country, and leveling the world”. Righteousness comes first. The boss has righteousness, and the team has righteousness, and the enterprise will have the inner righteous energy to release. The bigger the cause you do, the more resources you will have. Walk in the right way, only be good and accumulate virtue, and abide by professional ethics and industry self-discipline. This is Haoyu’s cultural concept of having a righteous heart, walking the right path, and gathering a righteous soul. Dare to take responsibility, dare to be rigorous, do not violate the law, and do not deceive is sincerity. Mencius said, “Those who are sincere are the way of heaven, those who are sincere are the way of man.” “The country has no integrity and no prosperity, and the family has no integrity and no honor.” Integrity makes our enterprise durable for a long time. Careful, professional focus on the pursuit of perfection, and dedicated to moving forward. To be a domestic product boutique, to create a national brand. The Benniu brand carefully created by the enterprise is just like that. It carries the power of the transformation and upgrading of China’s tire industry, the power of the rise of Chinese national brands, and the power of the practice of Chinese entrepreneurial spirit. Not conforming to the old ways, daring to innovate, daring to break through, and creating characteristics is ambition. Zhang Jindong, president of Suning.com, once said: “To be an enterprise, you must have ambition.” Without ambition, there is no enterprise’s professionalism. With ambition, an enterprise can persist in difficulties and develop in prosperity. Only then will it have new motivation and goals, optimize and organize resources, and create a new platform. Only in this way will it have strong vitality, be supported by customers, and usher in Haoyu’s new brilliance.
Benniu Tire, Chinese power. Haoyu will definitely adhere to the corporate culture and become a leader in the tire industry!