Create a brand, gather the soul
The 21st century is an era of rapid economic development. The development of the economy and the advancement of science and technology make the management concept of enterprises present a “cultural trend”. Many enterprises continue to use’cultural weapons’ to combat increasingly powerful competitors. The development of enterprises comes from the support of brands, and the development of brands comes from the reshaping and dissemination of corporate culture. As a spiritual force, corporate culture closely links the fate of enterprises and employees. He coalesces, restrains, guides, and inspires employees to work together to create the brilliance of the enterprise.
In May 2009, Shandong Haoyu Rubber Co., Ltd. was formally established. With sophisticated equipment, strong technical research and development capabilities, perfect market system, professional technical team, and “Benniu” as the brand perception, it quickly occupied the market and won unanimous praise from customers. Looking back on the market game and accumulation of Haoyu Group in just six years, it is Haoyu’s cultural soul that supports him to this day. “Ingenuity and concentration, culture gathers soul” is the cultural concept that Haoyu people have always adhered to.
On July 7, 2016, I was fortunate enough to enter Haoyu Company, and it was to become a member of this big team. What infected me about Haoyu Group was not his achievements in a short period of time, nor his technology, resources and organizational structure, but the “four-hearted culture” in the ingenuity culture he adhered to – integrity, sincerity, meticulousness, and ambition.
Righteous heart – walk in the right way, only accumulate virtue, and abide by professional ethics and industry self-discipline. “Book of Rites University” once recorded that “those who want to understand morality in the world in ancient times, first govern their country; those who want to govern their country, first align their family; those who want to align their family, first cultivate their body; those who want to cultivate their body, first correct their mind”. Meaning: the mind is right and then the body is cultivated, and then the family is complete, the family is complete and then the country is governed, and the country is governed and then the world is peaceful. This is true of governing a country, and even more so of governing an enterprise. Only when an enterprise returns to the right, adheres to its original heart, and operates with integrity, can it win praise.
Sincere – Dare to take responsibility, dare to be rigorous, do not violate the law, and do not deceive. Honesty is the foundation of life, and trust is the foundation of business. Integrity is the basic requirement of sincerity, and it is the foundation for an enterprise to stand on the market. If an enterprise loses its sincerity, it loses its integrity, just like a tree that loses its roots and is destined to fail for a long time. Haoyu Group pays attention to sincerity, emphasizes integrity, and always puts the interests of customers first. His bright and upright business philosophy keeps him moving forward.
Careful – professional focus, pursuit of perfection, and dedication to move forward. Professional quality and dedicated spirit are always a good medicine for an enterprise to be at the forefront of development. Haoyu Group has carefully prepared everywhere in the journey of development. Carefully formed development team; carefully selected management talents; carefully purchased sophisticated equipment, etc. have all added a strong touch to Haoyu Group, radicalizing Haoyu Group to develop higher, faster and stronger.
Ambition – do not follow the old ways, dare to innovate, dare to break through, and create color. In the fierce market competition, enterprises are faced with many random changes in environmental conditions. Due to the change of conditions, enterprises will face new challenges and opportunities, and their competitive position will also be greatly threatened. At this time, if the enterprise lacks strategic innovation decisions, the enterprise will be in a passive situation in the market competition, which will make the enterprise lose the driving force for survival and development, and weaken the sense of mission of employees and the cohesion of the enterprise. Therefore, it is particularly important to dare to innovate and seize opportunities. In the development of Haoyu Group in recent years, it has given full play to its good internal operation organization, accurately grasped the direction of innovation, developed the “Benniu” brand, and the development concept of Wujianzhenniu has also been recognized by customers. In 2015, Haoyu Group seized the business trend and established China’s No. 1 tire e-commerce platform and China’s largest tire online service, Tire King. With his keen observation and discovery ability, he seized opportunities in a timely manner, met challenges, and walked at the forefront of market development. Benniu Tire is even more renowned in the market.
“Human beings are great because of their dreams, and enterprises prosper because of culture”. Corporate culture is the source of a company’s development. Only by being good at using culture to activate productivity and use culture to improve management and execution can an enterprise gain a firm foothold in this battlefield full of competition and elimination. We jointly look forward to Haoyu Group’s future development showing more cultural characteristics, leading higher cultural trends, and creating more brilliant performance.